On the other hand, as a producer, you could function at a micro level and still rake in high profits. One of these micro enterprises, which you could start literally in your backyard, is the farming of exotic fish, or in layperson's language, breeding aquarium fish.
It takes next to nothing (relative to what any other business would involve) to get a large aquarium, have the water treated and heated to the right temperature and breeding some of the costliest aquarium fishes available.
Establishing great exotic fisheries is only half of the picture. The other half would consist of how you propose to see that your stock is sold off before your fish die of old age.
Should this happen, you would have to purchase more breeding stock or shift to another business. You need to have a very aggressive marketing strategy, such as exhibitions where you have special discounted prices, like "buy 2 get 1 free" type of scheme, organize community shows where you target children by showing them and making them feel the joy of having a fish (or a couple of them) as a pet.
You also need to know everything you can about breeding the exotic fish that you choose to sell. You should also know all the stories and background about your fish as well. This information will aid you in your marketing process.
While running fisheries requires a degree of technical know-how that will help you get the most of the stock you have, your general knowledge of the breed itself is what will create interest and intrigue among your prospective customers, compelling them to buy a fish.
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