This year that number is expected to grow to $45.4 billion, despite an otherwise floundering economy. The growth of the pet product industry, which includes pet care products, services, live animal purchases and pet medicines, is astounding to many industry analysts.
The pet product industry has increased its supply of healthy pet food products and specialty brands, as consumers generally lean more toward environmental/nutritious purchases. Food niches for babies, active pets and seniors all ensure optimal nutrition for our pets.
Natural pet products offer organic, chemical-free options for health-conscious consumers and pet medications, like hairball remedy or tartar control products, are being packed right into pet treats. Premium foods may cost a few dollars more, but after a few tainted pet food scares or reports of harmful ingredients, people are more willing to shell out the extra dollars to ensure their pets' health.
So what pet product offerings are exciting judges of pet care products awards? In February, the Global Pet Expo awarded the following new products for their excellence: Lasso (www.dogmaticproducts.com), a security-locking leash; FroliCat BOLT (www.frolicat.com), which is a fun laser toy; the Polly Wanna Pinata Bird Toy (www.amazon.com), which is a straw, chewable bird pinata filled with treats.
The R2 Fish School (www.supercoolpets.com/archives/2008/09/r2_fish_school.php), which is a complete fish training system. These are just a few of the many new toys and pet supplies on the market that have consumers grabbing for their wallets.
To read more A Successful Pet Product Industry
