These days, the red carpet has come to have a different meaning. Of course, celebrities, royalty and other important people still walk on red carpets for special occasions, but there are other things that they are used for as well. Most often, a reference to a red carpet indicates that something special is going on.
The "red carpet treatment" is where all the stops are pulled out to make someone feel welcome, yet many businesses have taken advantage of this perceived idea to sell their products in a different way. They hope that the "red carpet" reference will make people more likely to buy their products and services. Sometimes this marketing ploy works and sometimes is doesn't.
The red carpet has had a very long history. From being used as a dirt guard, as a welcoming mat for celebrities and dignitaries, to being used for marketing purposes, it has had a long and interesting life.
To read more The Red Carpet To Impress Visitors To Your Home
